First Bank ranks second most admired financial services brand in Africa

May 31, 2021
23 Views

FIRST Bank of Nigeria Limited, Nigeria’s premier and leading financial inclusion services provider, has been ranked the second ‘most admired financial services brand’ in Africa – for the second straight year – at the 2021 Brand Africa 100: Africa’s Best Brands Event, held on Africa day, recently. 

Brand Africa is an intergenerational movement to inspire a great Africa through promoting a positive image of Africa, celebrating its diversity and driving its competitiveness. It is a brand-led movement which recognises that in the 21st century, brands are an asset and a vector of image, reputation and competitiveness of nations. 

With over 127 years of being woven into the fabric of society, FirstBank has been at the forefront of promoting growth and development in the country, extending its financial services footprints – through its subsidiaries – to over half a dozen countries across three continents. 

The Bank’s international business presence includes FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra Leone and Senegal, as well as a Representative Office in Beijing. 

Through the years, the Bank’s leading digital banking services and innovative products like FirstMobile, USSD, Firstmonie Agent amongst many others, have been essential to promoting cashless transactions in today’s digital age. 

FirstBank’s digital savviness extends to the social media platforms where it has been ranked by Financial Brand as the number one on Instagram in Nigeria and second globally based on the highest number of fan base/followers and it’s clearly poised to reclaim number 1 position across all parameters. 

Appreciating the recognition on behalf of the Bank, the Chief Executive Officer, Dr Adesola Adeduntan, said, “We are grateful to Brand Africa for the back-to-back recognition as the ‘Second Most Admired Financial Services Brand in Africa.’ 

This is a testament to the impactful role we are playing in promoting socio-economic development in Africa, which includes being at the forefront of bridging the financial inclusion gap as well as our commitment to supporting Small and Medium Enterprises because of the critical role they play in economic growth and development.” 

He further noted that FirstBank has created a functional ecosystem for SMEs to thrive through various value adding solutions and value propositions.

Only recently, First Bank of Nigeria Limited was awarded the 2021 ‘’Retail Banking CEO of the Year Nigeria,’ “Most innovative Retail Banking App Nigeria’’ and “Best CSR Bank Nigeria’’ awards by Global Banking and Finance magazine.

YOU SHOULD NOT MISS THESE HEADLINES FROM NIGERIAN TRIBUNE

Battle For First Bank: The Untold Story

Last week was one of twists and turns for First Bank of Nigeria Limited, the nation’s oldest banking institution. It was a week that saw the bank’s MD sacked and reinstated, as major shareholders struggled for control of the financial powerhouse. SULAIMON OLANREWAJU reports…

#EndSARS Panel: Drama As Witness Presents Video Evidence Of Slain Lekki Protesters

A witness of the Lekki tollgate shooting incident, Miss Sarah Ibrahim has presented video evidence of people injured and killed at the scene to the Lagos State Judicial Panel. Tribune Online reports that…

You may be interested

News

Driver, two policemen feared dead as hoodlums kidnap expatriate in Edo 

admin - June 17, 2021

Driver, two policemen feared dead as hoodlums kidnap expatriate in Edo  Posted by News Express | 17 June 2021 |…

Teenager arrested during #EndSARS protest gives birth in prison 
News
News

Teenager arrested during #EndSARS protest gives birth in prison 

admin - June 17, 2021

Teenager arrested during #EndSARS protest gives birth in prison  Posted by News Express | 17 June 2021 | 51 times…

We have killed scores of IPOB/ESN members in the past 14 days ― Military
News
News

We have killed scores of IPOB/ESN members in the past 14 days ― Military

admin - June 17, 2021

We have killed scores of IPOB/ESN members in the past 14 days ― Military Posted by News Express | 17…

Leave a Comment