Popular beer brand in the South-East region of Nigeria, Life Lager beer, last weekend, was conferred the Mmanya Oganiru title by traditional rulers across the east.
The event which held at the Nri town hall, Anambra State, saw the chairman of Anaocha council of traditional rulers, HRH Igwe O. D. Ezeani, Ugonabo Neni, HRM Igwe C. N. Okpala, Ezennebo Akwaeze, HRH Igwe I. E. Obodakor, Ezennobi Ezeani Agulu and HRH Igwe R. U. Iloduba, Ezeohanyelu II Aguluzigbo gather to celebrate the foremost beer brand.
In recognition of the brand’s unwavering commitment to South-East Nigeria, the event highlighted the Nri tradition based on the values of peace, truth, and harmony. Nri is considered the ancestral home to the Igbos; Nri town hall was first built in 1952 through a collective effort of the Ndigbos to promote the life-long tradition of sharing.
His Majesty, Eze Obidiegwu Onyensoh (Nri Enwelana), the traditional ruler of Nri kingdom, Anambra State, in a statement on the conferment said, “To confer this title on Life Lager beer is to accept the brand as a part of our culture. Titles are usually given as a way of celebrating the virtues of integrity and significant contribution to the development of Igbo land. Life Lager has made some tremendous marks in the lives of our people by helping small businesses and lighting up the Niger Bridge. We want to encourage the brand and others to keep carrying the torch of progress.”
Speaking on the conferment, the Portfolio Manager, Mainstream Brands, NB Plc., Kehinde Kadiri said, “At Nigerian Breweries, we recognise the importance of the title of “Mmanya Oganiru” to the Life Lager beer brand. This title is one that is laden with a renewed sense of responsibility for the brand as we chart the path to future progress,”
Over the years, Life Lager Beer has been at the forefront of promoting Igbo culture by building its brand around the progressive nature of the Igbo man and supporting initiatives that showcase Igbo traditions in great light.
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