The nation’s media monitoring and measurement space received a boost recently as one of the frontline players in the sector, P+ Measurement Services, was decorated with the highly coveted “Best Media Monitoring and Measurement Agency” award at the 13th Nigerian Media Nite-out Awards (NMNA) held in Lagos State, Nigeria.
P+ upstaged four other media monitoring agencies to clinch the prestigious award; the first of its kind ever won by any media monitoring agencies in Nigeria.
The award which was done anonymously, through a voting system before the winner was selected, received a loud ovation from the Marketing and Communications Industry.
P+ Media Monitoring and Measurement agency is a PR measurement agency, dedicated to a 24/7 monitoring schedule that instantly delivers media highlights as it happens. It is an independent PR measurement and evaluation consultancy that helps PR professionals to understand and demonstrate the impact of PR activities.
Speaking on the feat, the agency’s Chief Operating Officer Olufunke Mohammed described the award as an endorsement of the bold, effective and innovative works, done at the agency.
“P+ stands out and our portfolio is a testament to the strategies we implement on a daily basis. We are glad to be recognised as the first media monitoring and measurement agency in Nigeria to win this award. We will continue to stand out, innovate and deliver quality metrics within and outside Africa”, she said.
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