Old Mutual seeks Africa’s best singing group with $100,000 star prize

November 13, 2020
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The time is now to find the best voices in Africa as online entries to Old Mutual Amazing Voices season two opened on October 28 with a grand prize of US$100 000 up for grabs.

This Pan-African acapella singing competition is searching for talented unsigned singing groups from Nigeria, Ghana, Kenya, Zimbabwe and South Africa. Groups of four, six and eight who sing Gospel, Pop or RnB are encouraged to enter the competition and submit a two-minute audition video before 26 November 2020.

Entrants will have their video submissions reviewed by a team of experienced talent selectors. The groups selected to go forward to the next round in the competition will be invited to attend closed auditions in Lagos in November.

Two groups will then be given the opportunity to represent Nigeria at the elimination phase held in South Africa. Leading to the exciting finale, the elimination process will result in just three groups fighting it out in the ultimate ‘sing-off’. The public is encouraged to vote for their favourite group to give them a chance to win the grand prize and title of Season 2 Old Mutual Amazing Voices winners.

“We love the fact that this sponsorship discovers and develops young people with great talent. Old Mutual has been championing mutually positive futures for 175 years and we are grateful that we can enable them to achieve and share their exceptional best. It’s a great privilege. There is no greater time than now to focus on what really matters, your passion,” said Alero Ladipo, Executive Head, Marketing and Customer Experience at Old Mutual Nigeria.

All the talent, drama and suspense will be captured in a television series that will be aired across various DStv channels from March 2021. Based on feedback from the 2019 finalists, the next crop of talented contenders is in for a life-changing experience. Since returning to Kenya, Wanavokali has been working hard on their debut album. They are excited about the doors and opportunities that have opened for them.

“We are busy recording demos for the new album and focused on getting the album out into the world early next year!” says Ythera Chege, group leader of Wanavokali, winners of the first season of Old Mutual Amazing Voices.

Apart from being a musical growth experience, she says Amazing Voices taught them some great life skills, including how to manage their finances responsibly in the challenging music business.

“The financial education we received from Old Mutual at the AMPD Studios in Johannesburg really helped us to manage our winnings wisely and instilled in us the essential habits of saving and planning,” explains Chege.

Wangi Mba-Uzoukwu, Channel Director of Africa Magic – DSTV Nigeria, added, “After a successful first season of Old Mutual Amazing Voices on Africa Magic here in Nigeria, we are delighted to bring to our viewers another relevant, aspirational and entertaining season of the show.

“This exciting Pan-African singing competition not only builds ties across the continent but also gives our talented musical groups an opportunity to showcase their skills to a wide audience, receive mentorship from some of the best artistes on the continent and of course stand a chance to win USD$100 000,” she said.

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