February 20, 2021
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Do or Die entertainment was recently launched in Lagos amid fanfare at the label’s headquarters at Empire Homes, Lekki.

The event had in attendance the CEO, Ruth Adjaloko Danmola, who is an America-based Ghanaian, the new signee, Adewale Muees Odekoya, popularly known as ‘Da Great and their in-house producer, Samuel Nzube, better known as ‘Dex Star’, spiced up by notable media presence. 

At the event, the essence and meaning behind the name were explained by the label boss as, “If you don’t work towards a dream, no matter what it is, then it dies”, Danmola said when she was asked. 

The CEO explained that the record label is open to signing new artists who are ready and willing to work with them. 

She also expatiated that the organisation is not only looking to work in the music industry, they also intend to produce movies in the near future.

The event had in attendance some industry experts like Excel, who was recently appointed the Head of Content Acquisition at Boomplay Nigeria, Lanre Lawal, Brymo’s manager and Bode Blaq.

However, the record label only has one artiste they are working with currently who has just released a single titled ‘Canopy’.

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