When it comes to boosting retail sales, knowledge is power. Understanding generational buyer preferences are essential to building a better, more successful business.
Follow these five tips to make the most of your retail strategy:
Know your audience
How old is your average shopper? What do they like to buy? Why do they buy your products or services?
Review the above shopper demographics. Each possesses different shopping habits. Knowing your demographic will help you plan, budget and market more effectively to each group.
Interact with your customers
Be transparent with your customers, both in-store and online. Address any negative reviews with a friendly, helpful reply.
Does your brand give back or volunteer with charities? That has a lot of pull with younger generations. Use your charitable work as a way to open a conversation with volunteer-oriented customers.
No matter your audience, use social media as a tool to interact with customers. Don’t be afraid to ask questions and reply to customers. You can even poll customers on social media about their product preferences, increasing engagement while improving your business.
Build a community
Everybody wants a sense of belonging, no matter their age. Community is crucial for your brand to succeed. Community gives proof of concept that customers need to build a relationship with your brand.
Build a community through your social media channels, blog and email list. Meet customers where they are and encourage a sense of camaraderie. This will not only help customers feel welcome but encourage lifelong loyalty to your brand, too.
The bottom line
Brands used to hold all of the power in the buyer-consumer relationship, but now the tables have turned. Regardless of generation, consumers are driving trends.
Understand your target audience and know their habits. Create a pull with your target demographic to weather any storm, putting your brand on the road to success.
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