Nigerian Breweries Posts Increased Sales Record For 2020

April 8, 2021
12 Views

ADVERTISEMENT

Nigerian Breweries Plc has said despite the challenges of the COVID-19 pandemic and economic recession, the company recorded an improved performance, primarily driven by robust sales volume growth.

This was disclosed by its managing director, Mr Jordi Borrut Bel at the pre-annual general meeting media briefing of the company held in Lagos yesterday.

Bel attributed the significant increase in sales for the 2020 financial to the company’s quest for innovation, adoption of e-commerce and other digital practices to drive sales as well as the hard work and commitment of its staff.

The MD listed some of the innovations to include the introduction of Eco-friendly labels for NB non–alcoholic brands; category penetration with premium propositions through the launch of new Desperado Brand (Beer flavoured with Tequila), the launch of two new Maltina variants (Pineapple & Vanilla), change in package designs for some of our existing brands (Legend, Star Radler, Amstel Malta and Life ) to deepen consumer affinity; Introduction of new pack formats and SKU’s extension, product line extensions

Stating that innovation will remain a major driver for growth in the beer industry, he reaffirmed NB’s commitment to remaining a leader in this field, introducing new products and ideas to drive market demand and meet the yearning of its consumers.

He assured stakeholders that the company remains committed to not only keeping its balance sheet strong but ensuring that the health, safety and welfare of its employees, customers and partners are protected.

You may be interested

Sanwo-Olu lauds police officer, Erhabor, assaulted in viral video
Entertainment
1 views
Entertainment
1 views

Sanwo-Olu lauds police officer, Erhabor, assaulted in viral video

admin - April 19, 2021

Lagos State governor, Mr Babajide Sanwo-Olu, on Monday, hailed ASP Sunday Erhabor, a police officer attached to the Rapid Response…

Pfizer/BioNTech confirm extra 100m vaccine doses to EU in 2021
Entertainment
Entertainment

Pfizer/BioNTech confirm extra 100m vaccine doses to EU in 2021

admin - April 19, 2021

Pfizer Inc and BioNTech SE announced on Monday they would supply an additional 100 million doses of COMIRNATY, the companies’…

Entertainment

COVID-19: Stakeholders donate world-class molecular diagnostic laboratory to FCTA

admin - April 19, 2021

In their efforts to boost the fight against the COVID-19 pandemic and other related health challenges in the Federal Capital…

Leave a Comment